Mobile optimised websites are hugely important for modern brands. Anyone without one risks losing potential customers to their competitors, because the simple fact is that today’s consumers demand mobile-friendly websites. A huge 52.7% of them worldwide access the internet via mobile, according to hostingfacts.com, and 4 out of 5 consumers use a smartphone to shop. 

If this isn’t quite persuasive enough for you to call in your web design and development team right away, here are some other compelling reasons why your website must become mobile-friendly and do it soon…

You must meet your customer’s expectations

If your website doesn’t meet mobile users’ expectations, they’ll click away in a flash. Even worse than putting off new customers, your existing client base may also abandon you if they can’t access all they need to on a mobile version of your site. Your brand will seem behind the times, and in an age where harnessing new technology can massively boost a brand’s image, this could be catastrophic.

Customers use mobile websites differently

People behave differently when using different devices, so each version of your website needs to be adapted to this behaviour. Mobile users love visual media (i.e. video, high resolution images) and like websites and social media platforms to be closely linked. Purchasing decisions are researched on mobile, while the actual purchases are more likely to be made on desktop. You need to understand key differences like this in order to shape your new mobile-responsive site. 

Your competitors will snap up the frustrated customers you turn away

Research has shown that 61% of web users are not likely to return to a mobile site they experience problems accessing, while 40% will go to a competitor’s mobile-friendly site. This essentially means that if your website is not optimised properly, you could be handing customers and their money to your competitors on a plate. 

Google could penalise you

It’s not just a rumour – search engines and internet leaders such as Google really will rank your website according to its ‘mobile-friendliness’. So, if your site isn’t optimised, it could lose out in the search rankings, which would be very bad for business. 

Screens come in so many different sizes

You could create one version of a mobile site, but there’s no guarantee it’ll display properly on the many different sizes and shapes that smartphone and tablet screens come in. This is why responsive design is so clever, as it automatically adjusts the display of the site according to the screen size. 

The time to optimise is now

So, if you’ve been content so far with your existing website loading slowly and displaying weirdly on mobile devices, as well as being difficult to use – surely you now realise that you can’t delay going mobile responsive any longer. Investing in mobile is not just a good business decision, it’s an essential one if your brand is to survive. 

adam baetu