MAINTAINING CUSTOMER LOYALTY THROUGH SMS MARKETING

Text messages are one of the most popular forms of communication in the 21st century. Savvy marketers have long honed in on the power and practicality of text messages, through SMS marketing. SMS marketing is the abbreviation of ‘Short Message Service’, which is essentially a promotional text that is sent to or from a mobile phone.

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TIPS TO IMPROVE LANDING PAGE CONVERSIONS

Landing pages are designed to be converted into leads, that’s the whole point of them, right? Yes, that is the whole idea but unfortunately creating landing pages alone isn’t enough to effectively convert. On a brighter note, you’re in the right place, as we explore methods you can take to improve landing page conversions.

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HOW TO PREPARE YOUR XMAS EMAIL MARKETING CAMPAIGN

Christmas is coming, there we’ve said it! whether you’re an early starter of Christmas preparations or usually leave it until the last minute, there’s one aspect of the festive season you can’t afford to ignore, preparing your Christmas email marketing campaign.

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HOW AN EMAIL DRIP CAMPAIGN CAN INCREASE ENGAGEMENT AND RESPONSE

email marketing isn’t as simple as many outside the industry would believe – it is something of a science, with lots of different methods, techniques and tactics to learn. one of these is drip marketing, which can help marketers to nurture long-term leads, convert these leads into sales and get the most out of every resource available to them. 

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adam baetu
VIDEO IN EMAIL? IT'S TIME TO EMBED

Tired of recipients of your email campaigns not reading your content, or not clicking through to your website? There’s a simple but incredibly effective tactic that you could be missing out on – video. 

Embedding video content into your marketing emails is a dynamic, effective way to catch your target customer’s attention, to entice them into finding out more.

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adam baetu
HOW TO BE PREPARED FOR DIGITAL MARKETING IN 2017

2016 is far from over, but now is the time to start your preparations for digital marketing in the new year. In fact, if you haven’t started planning your strategy and reading up on the latest trends, you could actually be a little behind.

Here are some crucial things to think about to help you prepare for digital marketing in 2017:

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SUBJECT LINES - HOW THEY AFFECT OPEN RATES AND HOW TO WRITE A CORKER

as with most things, first impressions are everything in email marketing. the very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. this is why it’s crucial to spend some time and effort improving your subject lines, making them snappier and more enticing to recipients.

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adam baetu
WHAT IS DYNAMIC CONTENT AND WHY YOU SHOULD BE USING IT

email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. unfortunately, there is no such shortcut, but there is something called dynamic content that could do wonders for your next campaign.

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adam baetu
WHY ARE YOUR EMAILS GOING TO SPAM ?

discovering that your marketing emails have been languishing in customer’s spam folders can be incredibly frustrating, and it can also be bad for your brand’s reputation. but why does it happen, even when customers have subscribed to your email list? just as importantly, how can you ensure your emails avoid spam and land happily in your subscribers’ inboxes?

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SUBSCRIBER RE-ENGAGEMENT. HOW TO AND WHY?

is your email marketing list littered with ‘dead’ subscribers? if so, the last thing you should do is ignore or delete them. a simple re-engagement campaign could be just the ticket, re-igniting interest in your brand and potentially turning thousands of ‘inactive’ subscribers into active, purchasing, valued customers. 

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WHY SHOULD YOUR WEBSITE BE MOBILE RESPONSIVE?

Mobile optimised websites are hugely important for modern brands. Anyone without one risks losing potential customers to their competitors, because the simple fact is that today’s consumers demand mobile-friendly websites. A huge 52.7% of them worldwide access the internet via mobile, and 4 out of 5 consumers use a smartphone to shop.

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HOW TO CREATE A WEBSITE PEOPLE STAY ON AND READ

The majority of web users spend an average of 15 seconds or less on any given website. This is very disappointing reading indeed for any business wanting to engage visitors and encourage them to linger longer on their website. After all, the longer a customer stays on your site, the more likely they are to make a purchase or interact with the brand in some way. 

Longer visits are a sign of interest, so how do you make your site interesting for visitors? Here are some pointers to help you reshape your web strategy:

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adam baetu
HOW AN EMAIL DRIP CAMPAIGN CAN INCREASE ENGAGEMENT AND RESPONSE

email marketing isn’t as simple as many outside the industry would believe – it is something of a science, with lots of different methods, techniques and tactics to learn. one of these is drip marketing, which can help marketers to nurture long-term leads, convert these leads into sales and get the most out of every resource available to them.

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adam baetu
WHY EVERY EMAIL CAMPAIGN NEEDS A LANDING PAGE

An email campaign cannot be effective in isolation. Its whole purpose is to encourage recipients to take action, and this usually involves clicking through to your website. This is why a strategically designed landing page is essential, because it presents your one opportunity to convert a click into further engagement and hopefully a sale. Sending recipients to your home page isn’t enough – you need a targeted page perfectly geared to directing visitors to the specific information they are interested in.

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adam baetu
GENERATING REPEAT BUSINESS THROUGH EFFECTIVE EMAIL MARKETING

Some people think that email marketing is all about winning new customers, about making that crucial first sale. While it is important to turn interest – a visitor to your website making the decision to subscribe to your mailing list – into cold, hard cash, you also need to pay attention to nurturing your new leads and generating repeat business. 

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